SEO Builder Blog
Tips, guides, and insights on local SEO, citation building, and link building.
Google's March 2026 Double Update: Spam and Core Updates in the Same Week
Google launched two algorithm updates in one week — the spam update completed in record time, followed by a core update. Here's what changed.
Brand Mentions vs Citations: How AI Search Finds and Recommends Your Business
What's the difference between brand mentions and citations in AI? Here's how ChatGPT, Google AI Overviews and Perplexity decide which brands to recommend.
What is Google Business Profile? The Complete 2026 Guide
Google My Business is now Google Business Profile. Here's how to set it up, verify it, and optimise it to rank higher in local search in 2026.
On-Page Strategies for Local SEO: The 2026 Guide Including AI Overviews and E-E-A-T
From title tags and schema to AI Overviews and E-E-A-T signals — the complete on-page framework for ranking local businesses in 2026.
Local Service Ads Guide: Everything UK & EU Businesses Need to Know (2026)
Google's pay-per-lead ad format is now available in the UK and across Europe. Here's how it works, what it costs, and how to get Google Guaranteed.
Google Local Search in Europe: The DMA, UK vs EU, and What It Means for Your SEO
The Digital Markets Act changed how Google shows local results across Europe. Here's what the "Find results on" carousel means for your SEO strategy.
What Are Local Justifications, And How Can You Use Them?
If you've ever searched for a local business and noticed extra text snippets under the listing, you've seen local justifications in action.
Why Local Citations Are the Secret Weapon for SEO & AI in 2026
If you're in local SEO, you've probably heard about citations a thousand times. But in 2026, they're not just about rankings — they're fuelling AI answers too.